has spent more than two decades as a business journalist,
public relations executive and corporate communications specialist.
His media career brought him to The New
York Times, Institutional Investor, U.S. News
& World Report and USA Today; in each post, he
wrote, edited, shaped and packaged content designed to attract and
hold readers’ attention.
After a 20-year career in journalism, Bill left for
the world of corporate communications and ran a technology subsidiary
of Hill & Knowlton, counseling companies such as Motorola, Compaq,
Goldman Sachs and TiVo. He moved to Fleishman-Hillard, where he
ran the corporate communications and reputation practice in San
Francisco. His clients included SBC, Netflix, Yahoo!, Gap, Wells
Fargo and Sun Microsystems. He then became a communications consultant
Bill started on the Letters to the Editor page at
The Times and moved to the editorial and op-ed pages before
turning to business and financial journalism at the paper. In 1986,
he helped The Times create a global business magazine.
Three years later, he joined Institutional Investor magazine
as a cover-story writer and editor. In 1990, Bill moved to Washington,
D.C., where he served as assistant managing editor of U.S. News
& World Report and upgraded the magazine’s business
and technology coverage. He finished his journalistic career at
USA Today crafting editorial content about and for entrepreneurs.
A Phi Beta Kappa graduate of New York University,
where he majored in history, Bill also earned an M.A. in history
from Columbia University.